A Persian breakfast without Morabay-e Beh – Traditional Persian Quince Jam, is unthinkable! Imagine spreading a spoonful of golden-red quince jam over warm bread. It tastes sweet, fruity, and slightly caramelised, with delicate hints of rosewater and cinnamon. One bite, and you will understand why this traditional Persian preserve holds such a special place on the Iranian breakfast table. The best part? You only need a handful of simple ingredients to make it. Fresh quinces, sugar, water, lemon juice, rosewater, and a touch of cinnamon are all it takes to create this fragrant homemade jam. I cook the quinces with their skins on because the skin contains natural pectin, which helps the jam thicken without added jam sugar. As the fruit slowly simmers, it transforms from pale yellow to a beautiful ruby-red colour and fills your kitchen with the most incredible aroma. I wish you could smell it right now!